About the Program

The face of media is rapidly changing, and professionals in the field are constantly seeking ways to widen the scope of their abilities in order to stay up-to-date with the current expectation of a media-savvy audience. Every change in technology creates new positions and possibilities within the media field. The goal of this eight monthMedia Writing program is to help students hone and develop their skills in various media fields, including social media marketing, graphic design, self-promotion, documentary production, time management, and a strong emphasis on journalism and other professional writing skills. 

 

The Media Writing program will produce graduates who are strong writers with an understanding of various media technologies, are well-versed in pop-culture media expectations, and can work in various forms of media, from newspapers to communications departments, as publicists and writers, script-writers and editors, and will have the versatility to take on new tasks with bold confidence.

 

Journalism

This course will be the primary building block in the construction of a strong, concise and skilful professional writer. This course will introduce students to the basic requirements and expectations of a journalist in any medium, reaching far beyond the act of writing.

Layout and Design

This course is designed to expose students to the world of layout and design as it pertains to journalists, bloggers, editors and other freelance writers. The course will help develop skills needed to format and output for a small newspaper, magazine, brochure, blog, webzine and other forms of media. The student will develop a familiarity with the software programs used for desktop publishing for both print and online media.

Creative Writing

Students will work through various units of writing styles, and at the end of each unit, a student’s polished piece will go through a peer-editing panel. This will teach writers how to provide constructive criticism, and how to look for the weaknesses in their own work.

Grammar and Style

This short course is designed to help students refresh their knowledge of the English language, and how it can and should be used in various mediums of writing. Building an understanding of advanced grammar, style and structure will help students tighten their own writing style and present themselves in the more professional manner.

Media Technology

Students will learn the technical tools of the news gathering world. They will become proficient in the use of an ENG camera, a DSLR camera, and audio gathering devices for podcasts or radio. They will learn to write for these media as well as the skills necessary to operate the equipment.

New & Alternative Writing Media

This course explores some of the newest and most popular, and also most misused mediums of writing. Blogs and podcasts aren’t simply a time-waster for angst-ridden teenagers. When properly formatted and executed, blogging and podcasting can be an important modern networking tool for businesses and individuals. Students will learn how to blog and podcast effectively, focusing on the importance of message and networking in a positive manner.

Documentary Script Writing

This course will focus on developing the journalistic skill of documentary writing. A documentary, not unlike a news print piece, tells a story. The same basic elements must go into both – research, fact checking, interviews and the assembly of a coherent and interesting story. However, both styles of writing are a distinctive art. This course will focus on the particulars of writing a documentary shooting script – teaching students how research, find interview subjects, and most importantly, how to write for a visual audience and create sequences that a camera operator can capture. Unlike a print journalism piece, a documentary script writer must consider an entire crew when writing, and must find a way to make a story come to life on screen.

Podcast & E-Zine Website

This course will provide a practical application for the skills students have developed in Journalism Elements I, Layout and Design I, Creative Writing, New & Alternative Media Writing and Media Technology. Working as an ensemble, the class will have to design, name and build an e-zine website. Each student will be required to submit something new (not previously submitted as an assignment or previously published in any medium) to the site each week – be it a creative writing piece, a journalism story, a series of photos, a podcast or a blog entry.

Business of Freelance

This course will help students develop the knowledge and skills required to work as self-employed writers. The course begins by studying the types of freelance work a student might find as a writer, and will then help develop networking resources and skills. It will also cover the important and legal basics of being self-employed, including negotiating paperwork and how to prepare for tax season.

Corporate Communications and Publicity

Outside of Journalism, Corporate Communications and Publicity represent one of the largest fields open to writers. Covering a variety of mediums such as brochures, press releases, email etiquette and corporate videos, students will develop the specific skills required for writing in Corporate Communications and Publicity. They will learn how to determine the goal of a specific project, and the different writing skills required for each.

Work Placement

This course will place students in professional writing environments where they can apply their skills while learning from experience veterans. Students will be exposed to the professional world of deadlines, editing, polishing and publishing while employing observation skills and learning to take direction from new people. Students will be required to present themselves professionally and will be encouraged to take advantage of these opportunities to build professional relationships that may lead to permanent employment.

Entrance Requirements

Students admitted to this program must demonstrate a proficiency in English, both in written and comprehension skills. Five distinct requirements must be met for acceptance into the program:

  • High School diploma or GED with a credit in grade 12 English. (Mature students who do not meet this requirement will be expected to submit a very strong portfolio of writing samples.)
  • Intake Interview with Registrar
  • Entrance Test
  • Portfolio Submission with a resume, bio and statement of interest. This is the most critical requirement in the acceptance procedure.
  • Interview with Faculty Director upon review of test and portfolio

 

The portfolio must include a minimum of three samples, and more is encouraged. Samples may include:

  • Short stories
  • Poetry (long form or a group of 3-5 short poems)
  • Prose
  • Any published works including print journalism and photojournalism
  • Blogs
  • Web copy
  • Brochure copy
  • Corporate communications such as a press release, corporate bio, fact sheet or corporate video script
  • Essays
  • Term papers
  • Screenplays
  • Etc.